Under-eye pigmentation is one of the fastest-rising skincare concerns in India, especially among urban professionals facing stress, pollution, sun exposure, and long screen hours. Unlike temporary puffiness, pigmentation is stubborn and often worsened by higher melanin activity in Indian skin. Dermatologists agree that home remedies rarely work — instead, they recommend safe, science-backed ingredients like Vitamin C, Niacinamide, Peptides, and Hyaluronic Acid.  Why Under-Eye Pigmentation is a Growing Concern in India? For many professionals in India’s metro cities, under-eye pigmentation isn’t just a cosmetic concern — it affects confidence, appearance, and even how others perceive them. Unlike temporary tiredness or puffiness, pigmentation under the eyes (also called periorbital hyperpigmentation) is stubborn. It shows up as brown, grey, or uneven patches,...

Why Indian under-eye concerns need a focused solution Dark circles and puffiness are among the top skincare complaints for urban Indians — especially among 18–35 year-olds juggling late nights, long screen hours, pollution, and stressful schedules. These issues aren’t always the same: dark circles can be caused by pigmentation, vascular shadows, or thinning skin, while puffiness often stems from fluid retention, allergies or mild fat accumulation. That’s why a single-purpose “one-note” product rarely gives lasting results. What works best is a targeted, multi-action eye treatment that addresses pigmentation, decongestion, hydration and barrier repair — without irritating the delicate under-eye skin. What to look for (and what to avoid) in an eye cream When shopping, prioritize formulations that combine clear anti-pigment...

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